Nordic clear style in video applications
Our video productions for Makia from Helsinki follow the same line as with Makia's clothes. High quality and simple aesthetics are emphasized in the videos. The brand that has to deal with the harsh conditions in the north also needs to have a tough style in their videos.
In Stockmann's Christmas window in 2016, Inuits collaborated with Joni Malmi, a founding member of Makia, to make a video. Makia was able to enter the Helsinki parade spot and the video presented Makia's personal style and story in an interesting manner. The implementation was clearly different from the traditional style of Christmas windows and attracted the attention of passers-by.