Oltermanni – Back to school campaign

We raised awareness for traffic safety in the name of Oltermanni, a family favorite cheese brand, at the beginning of the new school year. Interactive panorama displays by Clear Channel were equipped with doppler-radar to display speeds and either congratulate safe drivers or remind speeders to look out for new first-graders who are just starting school.

This combination of a public service and commercial message was well received (and necessary, as in some locations more than half of the vehicles were speeding). The project was created for Valio in collaboration with SEK, Cocoa and Clear Channel.