New age restaurant marketing
We designed and implemented a comprehensive marketing package for Oficina Latino restaurant. Oficina's opening marketing was approached with a guerilla spirit and SOME. Padre Miguel, a false priest, was harnessed as the marketing star. He listened to the sins of the citizens in the centre of Helsinki, revealed his true nature in YouTube videos and entertained the audience. The opening was also boosted, for example, by Instagram competitions and guerilla posters. In addition, the unelmaduuni.fi campaign was conceived for recruiting staff.
In addition to the launch, the introduction of Oficina's look and messages into all materials is our responsibility. In Oficina, we have designed everything from the menus to outside banners and from invitation cards to drinks lists. Oficina also features our innovative Facebook Check-In concept, where guests can take part in sweepstakes by checking-in to the restaurant.