Social media played a key role in marketing of Aku Louhimies’ Unknown Soldier movie. A discussion was held on Twitter, reaching a particular target group and young men. The movie actors and the media launched discussions that were followed and commented on diligently.
The scaling of Twitter posts and reaching the masses was done by bringing the conversation onto the streets with Clear Channel's digital advertising devices to support other campaigns. With about 10% of the total population are Twitter users, bringing the feeds to the streets increased its coverage in large cities, near cinemas.
Inuits carried out the technical implementation of the campaign. The campaign was carried out in collaboration with Clear Channel, with Hasan & Partners functioning as a service partner.